hi, I'm
boobesh.com · marketer, chennai
Okay so... short version. I was 15, selling kitchen utensils on Sharechat, sourcing them off Meesho, keeping the difference. I had no idea that was marketing. I just knew people bought things when you said it the right way.
Ten years of saying it the right way later: Tribe Fortis for marketing, Your College Senior for content, Gari Tech because I could not sit still. Same instinct. Much better tools.
and no, I still have not figured out the rest...
not sure who I am yet? ask the robots
01 — who I am
I get asked this a lot. Usually at weddings.
Short answer: I am a marketer. Not a designer who drifted here. Not a writer who fell into growth. A marketer, on purpose.
Long answer... it is the lens I put on everything. One line of a Reel script. A whole quarter of content. The subject line nobody reads. Same lens, different zoom.
Here is the part people do not want to hear. Most brands do not need more ideas. They need someone who stays consistent long enough for one idea to work. That is most of the job. The rest is taste.
I learned that the slow way, obviously. Reselling on Sharechat at 15. Building client websites before I had opened WordPress once. Starting a community, watching it die, starting another one anyway.
Everything that worked, worked after week two. When it stopped being exciting.
₹0
my first one lakh, made before I turned 21
3 teams
marketing at Tribe Fortis, content at YCS, my own at Gari Tech
50+
projects on my drive, and yes, about half are unfinished
impact, in numbers
No impressions, no reach, no numbers I cannot back up in a call. Just the things that happened.
0+
clients served
mostly by referral
0+
websites shipped
WordPress, mostly
0+
speaking events
give me a mic
0+
students taught
some still text me
0
ventures and communities founded
one is still alive
0
published eBooks
yes, actually published
02 — what I do
Deciding what to say, to whom, and in what order. Calendars that survive a busy week, not just a planning session.
Reels scripts, LinkedIn posts, newsletters, captions. Short form that sounds like a person talking, not a brand announcing.
One long video becomes a week of content. This is the single highest leverage thing most teams skip.
Working out what a company actually stands for before writing a word of copy for it.
Briefs, deadlines, editors, follow ups. Making sure the thing that was planned actually ships.
Five years of WordPress and web work behind me, so I can build the landing page instead of waiting on one.
03 — where I do it
Follow the line. It is not a tidy career path, it is the route I actually walked, and each stop paid for the next one.
Marketing Lead · Jun 2026 → now
A fitness company that turns training into a game. I run marketing here, which means the team, the calendar, the Reels scripts and the campaigns all sit with me.
Marketing Manager · Sep 2025 → now
A channel that helps students figure out careers. I own content marketing across LinkedIn, YouTube and the newsletter, mostly by turning long videos into everything else.
Founder · Feb 2026 → now
Started as a Canva shop in my first year of college and turned into a content and web studio. It runs on referrals and trials, which is a polite way of saying we earn every client twice.
things that are live
I told a client I knew WordPress before I had opened it once. Ten or so builds later, that is not a lie any more.
a break from reading
Six pairs. One of each actually performed. Pick the one you would have published and find out how much of this you already know.
and the ones I started myself
running since Feb 2024
My agency. Websites, branding and content for startups who need a digital presence that does not look thrown together.
part of the team
A platform I help push on LinkedIn and X. Screenshot drops in the moment you add the file.
open Proof →paused on purpose, Jun 2025 → Jan 2026
A learning initiative about how Gen Z actually studies. Good idea, wrong time. I stopped it to build better systems first.
ran in 2025
A student community for startup thinking. Four webinars, real turnout, then the momentum ran out. Still counts.
04 — what I did
The path was not planned this neatly. Looking back though, every stop taught the next one something. Tap any of them to see what the work actually was.
05 — where I learned
School
Mylapore, Chennai
Computer Science group
Picked Computer Science because the lab mattered more to me than the playground. This is also roughly when I broke my first PC by installing too much software on it.
College
Chennai
B.Tech, Computer Science and Business Systems
CSBS is half engineering, half business, which is unfairly close to how my head already worked. Started Gari Tech in first year and have been running it beside classes ever since.
but honestly, most of it came from these people
None of them have met me. I still count them as teachers, because almost everything I know about marketing, building and publishing came from watching how they do it.
YouTube, 7.2L+ followers
The one I learned the most from. Watching how he explains things is a large part of how I think about content now.
Founder, author
Offers, pricing, and the idea that most businesses fail on clarity, not effort.
YouTube, productivity
How to keep publishing without burning out, and how to make learning look easy on camera.
Mentor
Straight advice at the points where I was overthinking the next move.
what I work with
strategy
writing
growth
tools
a mic makes everything better
I talk for a living, then go find more rooms to talk in for free. Twenty something of them so far.
the real photos go in from the admin desk, and this rail becomes the live gallery the moment they do.
from the desk
Jun 2, 2026 · 2 min read
A good first line gets you a scroll. It never gets you a customer. Here is what actually holds a campaign together once the hook has done its job.
read→May 14, 2026 · 2 min read
Spreadsheets are great at tracking dates. They are terrible at protecting an idea long enough for it to become good content. Here is what changed my process.
read→Apr 1, 2026 · 2 min read
Not the highlight reel. The actual week, hour by hour, including the part where the dashboard breaks and nobody notices for twenty minutes.
read→postage
Four places I actually post. Pick one and it opens.
