from the desk of a marketer
dispatches
Notes on campaigns, content and the thinking behind both. Written from the marketer's seat, not the sidelines.
Build With Boo
My newsletter, for college students who are trying to build something. The issues are in the list below. The newer ones live on Substack, and the older archive is on Beehiiv.
November 11, 2026 · 5 min read
Tribe Fortis marketing case study: four months as Marketing Lead, and what I would do differently
An honest case study of leading marketing at fitness brand Tribe Fortis from June to September 2026: the team, the content, what fell short and what I learned.
November 11, 2026 · 8 min read
How to start freelancing as a student in India
I started freelancing in my first year of college in Chennai. Here is how I got my first client with zero portfolio, what I charged, and the client I should have said no to.
November 11, 2026 · 5 min read
How to start a student startup community (and why mine stopped)
I started the Start The Up student community in 2025, ran four webinars, and then it stopped. Here is how to start one, what the good communities I joined did differently, and what I would test next time.
November 11, 2026 · 5 min read
How to start a newsletter as a student in India
I write the Build With Boo newsletter while in college. Here is how to start one from zero: pick one reader, start plain, write like you talk, and choose a platform without overthinking it.
November 11, 2026 · 6 min read
How to hire a content marketer in Chennai
A plain guide to hiring a content marketer in Chennai: freelancer, agency or in-house, what to check, what to put in writing, and the red flags. Written by one, so I tell you where I am biased.
November 11, 2026 · 6 min read
How to get an internship in India without paying anyone
A student's guide to finding a real internship in India without paying a fee: how I found mine by cold email and LinkedIn, how fake internships work, and what to do if you get scammed.
November 11, 2026 · 6 min read
How to become a content marketer in India with no experience
I am a content marketer who started with a Canva shop in first year. Here is the honest path: what the job really is, how to build a portfolio from nothing, and what I got wrong.
September 30, 2026 · 7 min read
Getting a WordPress website built in Chennai: what to ask before you pay
Eight questions to ask any web developer or agency in Chennai before you hire them for a WordPress website, from someone who builds them at Gari Tech.
September 30, 2026 · 7 min read
What is content marketing? A plain answer for founders and students
Content marketing is making useful things people want to read or watch, so they trust you before they buy. What it is, how it works and how to start.
September 30, 2026 · 7 min read
LinkedIn personal branding for founders: what I learned by staying consistent
How founders can build a personal brand on LinkedIn without becoming a guru: pick a lane, post on a rhythm, and stay past week two. From a student founder in Chennai.
September 30, 2026 · 7 min read
How to write Instagram Reels scripts: a four part framework
A simple framework for writing Instagram Reels scripts that people watch to the end: hook, setup, payoff and next step, with a worked example.
September 30, 2026 · 6 min read
How I started Gari Tech as a student entrepreneur in Chennai
The honest story of starting a content marketing agency in my first year of college in Chennai: a Canva shop, a small lie about WordPress, and what actually paid the bills.
September 30, 2026 · 7 min read
Gari Tech case studies: websites and marketing for real clients
Five real Gari Tech projects, the websites for Speak With Ikigai, Pranav Mahi, Essential Counselling Center and XY Digital Axis, plus marketing for Zancafe, with client quotes.
September 30, 2026 · 6 min read
Content marketing vs social media marketing: what is the difference?
Content marketing decides what you say. Social media marketing is one place you say it. The difference, with examples, and which one your business needs first.
September 30, 2026 · 7 min read
Content marketing strategy for startups: a seven step plan
A practical content marketing strategy for startups with no big budget. Seven steps, from picking one customer to reviewing what worked, from a founder who has done it.
September 30, 2026 · 8 min read
Content marketing agency in Chennai: what you actually get
What a content marketing agency in Chennai does, what the first 90 days should look like, and how it differs from a social media agency. Written by the founder of Gari Tech.
September 30, 2026 · 10 min read
Best marketing agency in Chennai: how to choose one, and where Gari Tech fits
There is no honest single answer to the best marketing agency in Chennai. Here is how to pick one for your business, starting with my own agency, Gari Tech.
June 2, 2026 · 2 min read
the hook is not the strategy
A good first line gets you a scroll. It never gets you a customer. Here is what actually holds a campaign together once the hook has done its job.
May 14, 2026 · 2 min read
I should've started writing this earlier
Real lessons from college, internships, freelancing, startups and figuring life out. Why Boobesh AG started writing a more personal newsletter on Substack.
May 14, 2026 · 2 min read
why I stopped running content calendars out of a spreadsheet
Spreadsheets are great at tracking dates. They are terrible at protecting an idea long enough for it to become good content. Here is what changed my process.
April 27, 2026 · 3 min read
Why your LinkedIn is not getting you internships
After LinkedIn sessions with 100+ college students, Boobesh AG found the problem was not learning LinkedIn. It was using it. A Build With Boo issue.
April 1, 2026 · 2 min read
what a launch week actually looks like from the inside
Not the highlight reel. The actual week, hour by hour, including the part where the dashboard breaks and nobody notices for twenty minutes.
February 17, 2026 · 2 min read
I got nominated for Best Student Freelancer at the Global Freelancers Festival 2026
A Build With Boo issue about starting as a student freelancer, building Gari Tech step by step, and a nomination at the Global Freelancers Festival 2026 in Chennai.
January 15, 2026 · 3 min read
Build With Boo: notes from a confused college student who is trying to build something instead of just thinking about it
The first Build With Boo newsletter. Who Boobesh AG is, honestly: a college student in Chennai who tries a lot, fails at plenty, and writes down what he learns.